“How Do I Avoid the Spam Filter”

EveryweekinournewsletterFWD:Thinking,wegivesubscriberstheopportunitytoaskourteamofemailexpertsaquestion。

Recently,we’veheardafewquestionsaboutthespamfilter,likethebelowsubmission:“Ouremailsaregettinglostinpeople’sspamfilters。

Howdowecombatthat?

”Heather,FWD:ThinkingsubscriberSoweaskedourDirectorofDeliverabilityKarenBalletoshareheradvice。

Balleisanexpertonthescienceofhowinternetserviceproviders(likeGmailandYahoo!

)choosewhichemailsgotospamandwhichemailsreachtheinbox。

Heradviceisn’ttoavoidcertainwordsinyoursubjectline。

Ortouseplain-textemails。

It’smuchmorestraightforward。

Howtoavoidthespamfilter:Sendcontentyoursubscriberswant。

Buyingyouremaillistorsendingyoursubscribersunwantedcontentisagreatwaytogodirectlytoemailmarketingjail,a。

k。

a。

thespamfolder。

Instead,sendemailsyoursubscriberswillopenandclickandnotmarkasspam。

“Thepathtogooddeliverabilityissendingwantedcontenttopeoplewhohaveaskedforthatcontenttobesentviaemail,”Ballesaid。

Howdoyousendcontentyoursubscriberscantwaittoget?

Usethisproven,4-pointchecklist。

Step1:Emailpeoplewhooptedintoreceivemessagesfromyou。

Ignorethisandyouremailswilllikelytakeaone-waytriptothespamfolder,includingmessagesforsubscriberswhoactuallydidoptin。

Thismeansthatbuyingyouremaillistormanuallyaddingpeopletoyourlistwithouttheirpermissionisofflimits。

Thesetacticswilltankyouremailreputation,whichmeansthatinternetserviceproviderswillbelesslikelytodeliveryouremails。

(Plus,it’sillegal。

)

Step2:Setexpectationsonyoursignupform。

Yoursubscribersshouldn’tbesurprisedbytheemailstheygetfromyou。

Iftheyare,theymightmarkthemasspam。

Toavoidsurprises,clearlyexplainonyoursignupformwhattypeofcontentyouincludeinyouremailsandhowoftenyousendmessages。

Forexample,AnnHandley,ChiefContentOfficeratMarketingProfs,describesthetypeofcontentshesendsandhowfrequentlysheemailsheraudienceonthelandingpageforhernewsletterTotalAnnarchy。

Related:9InspiringSignUpFormIdeastoGrowYourEmailList

Step3。

Sendvaluableemails。

Oneofthebiggestfactorsinwhetherornotyouremailsreachtheinboxispositivesubscriberengagement。

“Gooddeliverabilityreliesonhighsubscriberinteraction,lowcomplaints,andlowbounces,”Ballesays。

Togetyoursubscriberstoconsistentlyengage(open,read,andclick!

),youremailcontentmustbevaluabletothem。

Youcanaddvaluetoyouremailsbyincludingeducationalcontentinthem,likeblogpostsorvideos,orevenshowingsubscribershowyourproductorservicewillimprovetheirlife。

Ifyouremailssolvesubscribersproblemsandpainpoints,theyllopenthemeverytime!

Related:HowtoFindYourCustomers’PainPoints

Step4。

Askyoursubscribersforideas。

Notsurewhatyoursubscriberswillfindvaluable?

Simplyaskthem!

Sendasurveyinyourwelcomeemailoraskthemtoreplytoyourwelcomeemailandsharewhatthey’dliketolearn。

Youcanusetheseideastocraftvaluablecontentyoursubscriberswilllovetoreceive。

Andthatcanincreaseyouremailengagementandyourchancesofreachingtheinbox。

Related:The4SurveyEmailsThat’llGiveYouAnswerstoYourMostPressingQuestions

Haveaquestionforourteam?

SubscribetoourweeklynewsletterFWD:Thinkingtoaskit!

Eachweek,you’llreceiveanemailpackedwiththelatesteducationalcontentonemailmarketing。

And,you’llgetaccesstoaformwhereyoucansubmitquestionsfortheAWeberteam。

ThepostHowDoIAvoidtheSpamFilter?