Unravel Complexity To Realise Massive Savings In Higher Education – Business Intelligence Info

Achievingquantumleapsthroughdisruptionandusingdatainnewcontexts,inwaysdesignedformorethanjustGenerationY—indeed,thedigitaltransformationaffectsusall。

It’stimeforadetailedlookatitskeyaspects。

Datafindingitswayintonewsettings

Archivingallofacompany’sinternalinformationuntiltheendoftimeisgenerallyagoodidea,asitgivesthebossthesecuritythatnothingwillbelost。

Meanwhile,enablinghimorhertocreatebargraphsandpiechartsbasedonsalestrends–preferablyinrealtime,ofcourse–isevenbetter。

Butthebestscenarioofalliswhenthebosscanincorporatedatafromexternalsources。

Allofasudden,informationonfactorsasseeminglymundaneastheweatherstarthelpingtoimproveinterpretationsoffluctuationsinsalesandtomakeprecisemodificationstothecompany’sofferings。

Whenthegustsofautumnbegintoblow,forexample,energyprovidersscalebacksolarproductionandcrankuptheirwindmills。

Here,externaldataprovidesafoundationforprocessesanddecisionsthatwerepreviouslyunattainable。

Quantumleapspossiblethroughdisruption

Whiletheseadvancementsinvolvechangesinexistingworkflows,therearealsomuchmoreradicalapproachesthateschewconventionalstructuresentirely。

“Theaggressiveuseofdataistransformingbusinessmodels,facilitatingnewproductsandservices,creatingnewprocesses,generatinggreaterutility,andusheringinanewcultureofmanagement,”statesProfessorWalterBrenneroftheUniversityofSt。

GalleninSwitzerland,regardingtheeffectsofdigitalization。

Harnessingthesebenefitsrequirestheapplicationofinnovativeinformationandcommunicationtechnology,especiallythekindtermed“disruptive。

”Acompletedeparturefromexistingstructuresmaynotnecessarilybetheactualgoal,butitcanoccurasaconsequenceofthisprocess。

Havinghadtocontendwith“only”onenewtechnologyatatimeinthepast,beitPCs,SAPsoftware,SQLdatabases,ortheInternetitself,companiesarenowfacinganarrayofconcurrenttopics,suchastheInternetofThings,socialmedia,third-generatione-business,andtabletsandsmartphones。

ProfessorBrennerthusbelievesthateverygood—andperhapsdisruptive—ideacanresultina“quantumleapintermsofdata。



Productsandservicesshapedbycustomers

Ithasalreadybeennearlysevenyearssincethereleaseofanappthatenablescustomerstoorderandpayfortaxis。

InitiallyintroducedinBerlin,Germany,mytaximakesitpossibletoavoidwaitingonholdforthenextphonerepresentativeandpaybycreditcardwhilegivingdriversgreaterindependencefromtaxidispatchcenters。

Inaddition,analysesofuserdatacanleadtothecreationofnewservices,suchasforpeoplewhoconsistentlyordertaxisataroundthesametimeofday。

“Successfulmodelsfocusonprovidingutilitytothecustomer,”ProfessorBrennerexplains。

“Inthebeginning,atleast,everythingelseissecondary。



Inthisregard,theprivatetaxiagencyUberisafairbitmoreradical。

ItbypassestheentiretaxiindustryandhiresprivateindividualsinterestedinmakingthemselvesandtheirvehiclesavailableforridesontheUberplatform。

Similarly,Airbnbrunsaplatformtravelerscanusetobookprivateaccommodationsinsteadofhotelrooms。

Long-establishedcompaniesarealsoundergoingprofoundchanges。

TheGermanpublishinghouseAxelSpringerSE,forinstance,hasacquiredanumberofstartups,launchedanonlinedatingplatform,andreleasedanappwithwhichuserscancollectpointsatretail。

ChairmanandCEOMatthiasD?

pfneralsohasaninterestingettingthecompany’snewspapersandotherperiodicalsbackintotheblackbasedonpaymentmodels,ofcourse,buttheseendeavorsaresomewhatatoddswiththetraditionalnotionofpublishinghousesbeinginvolvedsolelyinpublishing。

TheimpactofdigitalizationtranscendsGenerationY

Digitalizationiseffectingchangesinnearlyeveryindustry。

Retailerswilllikelyhavenochoicebuttointegratetheirsaleschannelsintoanomnichannelapproach。

Seekingtomaketheirdataservicesasattractiveaspossible,BMW,Mercedes,andAudihavejoinedforcestopurchasethedigitalmapserviceHERE。

Mechanicalengineeringcompaniesareoutfittingtheirequipmentwithsensorstoreducedowntimeandachievefurtherproductimprovements。

“Thespecificpotentialandrisksathanddeterminehowandbywhatmeanseachindividualcompanyapproachesthesubjectofdigitalization,”ProfessorBrennerreveals。

Theresultingserviceswillultimatelybenefiteverycustomer–notjustthosebelongingtoGenerationY,whopresentacertainbasicaffinityfordigitalmethods。

“Thinkofcarsthatnotifytheservicecenterwhentheirbrakesordrivebeltsneedtobereplaced,offerparkingassistance,orevenhandleparkingforyou,”Brenneroffers。

“Thiscanbeabighelptoelderlypeopleinparticular。



Chiefdigitalofficers:teammembers,notmiracleworkers

MakingthetransitiontothedigitalfutureissomethingthatinvolvesnotonlyaCEOoraheadofmarketingorIT,buttheentirecompany。

Thoughtheseindividualsdoplayanimportantroleasproponentsofdigitalmodels,italsotakesmorethanjustachiefdigitalofficeralone。

ForProfessorBrenner,appointingasinglepersontotheboardofaDAXcompanytooverseedigitalizationisbasicallyabsurd。

“Unlessyou’retalkingaboutDaVinciorLeibnitzbornagain,nobodycouldhandlesuchatask,”hestates。

InBrenner’sview,thisisatopicforeachandeverydepartment,andresponsibilitiesshouldbeassignedmuchlikeonasoccerfield:“You’vegotacoachandtheplayers–andthefans,aswell,whoaremoreorlesswhatit’sallabout。



Here,theCIOneithercompeteswiththeCDOnorassumesanelevatedpositionintheprocessofdigitaltransformation。

ImplementingnewdatabaseslikeSAPHANAorHadoop,leveragingsensordatainbothtechnicalandcommerciallyviableways,thesearethetasksCIOswillfacegoingforward。

“Therearesomefantasticjobsoutthere,”Brenneraffirms。

Wantmoreinsightonmanagingdigitaltransformation?

SeeThreeKeysToWinningInAWorldOfDisruption。

ImageviaShutterstock

ArticlepublishedbyAndreasSchmitz。

ItoriginallyappearedonSAPNewsCenterandhasbeenrepublishedwithpermission。

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